Introduction to Organizational Communication
Prof. Houda LAHBOUCHI
Université Mohammed Premier Oujda
Course Description
This course introduces students to organizational communication as a central process through which organizational life is continuously constituted. Rather than approaching organizations as fixed structures or neutral systems, the course invites learners to see organizations as dynamic, and view organizational practices shaped by everyday interactions and discourse.
Drawing on contemporary perspectives in organizational communication, including constitutive and discourse-based approaches, the course explores how meaning, coordination, authority, identity, and power emerge through communication. Particular attention is given to how texts, conversations, rules, and institutional narratives participate in organizing action and shaping organizational realities.
Throughout the course, students are encouraged to connect theory with lived organizational experiences, especially within public and private institutions. By examining communication as action rather than transmission, the course develops critical and analytical skills that enable students to understand how organizations function, how decisions are made, and how inclusion, belonging, and resistance are negotiated in everyday organizational life.
The course combines conceptual lectures, visual learning resources, reflection activities, and quizzes designed to support deep understanding rather than memorization. By the end of the course, students will be able to analyse organizational situations through a communicative lens and apply key concepts to real-world organizational contexts.
Learning Outcomes
By the end of this course, students will be able to:
- Explain key theories and concepts in organizational communication.
- Understand organizations as processes of organizing constituted through communication.
- Analyse the role of discourse, texts, and interaction in organizational life.
- Examine power, identity, and membership from a communicative perspective.
- Apply organizational communication concepts to concrete institutional and professional contexts.